cpg packaging design agency

Our long-standing vendor relationships mean you will receive innovative packaging design with a production process that places your products at the forefront of what packaging can do for you. When it comes to hiring a Packaging Designer, there are several steps you can take to ensure you find the right fit for your needs. Obviously, you'll need to consider the practical effects of . How is packaging design different from branding design? Where will this product sit in the store? Our cross-disciplinary specialists, researchers, designers, and engineers leverage their deep understanding of multiple industries and technologies to spark creative and innovative solutions to our clients problems. For CPG we focus on UX, brand, and digital experiences that not only have a user-centric component, but a human-centered component as well. Consumer Packaged Goods. This type of design can encompass the way a product is presented, to the way it feels when opening, to the sound it makes when a user is using it. Propelling people & brands forward through the power of brand strategy and design, towards a better, beautiful life. This helps ensure that the result is an expected success that meets the market demand. Look at your competitors. DesignRush expert analysts determined the best packaging design companies in Texas creating packaging that drives up consumer interest. Packaging needs to be cost effective, creative, and durable. By leveraging their expertise in packaging design, a Packaging Design Agency can help bring your product to life and drive sales and success. With a special focus on affirmations, we focus on giving users feedback that they have used a product successfully. Ultimately, products informed by user research are safer, easier to learn, and simpler to use, and deliver benefits that are the highest value to users over a long period of time and lowest cost to suppliers. McLean Design USA n/a McLean Design is a strategic branding and packaging design agency in the San Francisco Bay Area. Your brand should be faster in adopting social media marketing strategies to create maximum social impact and generate awareness about your product offerings. In addition, its also more important than ever to consider packaging sustainability. If the top shelf is unavoidable for your product, consider investing in shelf-talkers that help drive eyeballs upwards. We create packaging design to be durable, cost-effective, and creative - increasing attraction as well as improving conversion on shelves. From brand intelligence, creative development, and consumer engagement - we dive deeper into your brands philosophy and engage emotionally with your segmented audience. Often, it isnt the words alone that make a difference, its in conjunction with font styles and sizes that match the message intent. The primary goals of packaging design are to protect the product, attract attention on the shelves, and communicate key information to the consumer. Because every great relationship starts by reaching out. Driven by brand and business. Your entire design may change because of this single fact. We are hyper-efficient at synthesizing Ethnographic research is a cornerstone of our advanced design thinking methodology, psycho-aesthetics. We employ data and our network of media experts worldwide to help every small and large brand establish itself as a leader in the market. For new consumer brands, which often compete in crowded competitive environments, it is absolutely essential to have a memorable identity. Testing provides a reduced risk for CPG brands that go beyond the store shelf. A can or bottle product should invest in custom packaging, allowing for messaging to appear on the top of the product. Its important to get as much information as possible, but be careful about applying too many changes too quickly. When designers create your graphic design, they see your product at eye level. If you have a nontraditional packaging design need, we'll create a custom-designed solution to meet it. Our consumer packaging design company uses a uniquely human-centered approach. In other instances, clients ask us to match them with the right creative agencies that can do their marketing. December 1, 2020. Rankings updated: March 10, 2023. To this end, we ask not how a design makes a consumer feel, but how a design makes them feel about themselves. The SmashReport is a monthly newsletter for FMCG and CPG brands, helping them stand out in the competitive retail marketplace. Conserving resources: The use of sustainable packaging materials conserves natural resources such as water, energy, and raw materials. Packaging design and branding design are two distinct design disciplines, each with its own unique set of goals, techniques, and considerations. Can we be honest? As a packaging design firm, we have developed and implemented work on hundreds of projects, including consumer packaged goods (CPG) for companies in the food, beverage, office, cleaning, automotive, and sustainable packaging spaces. At SmashBrand, through CPG package design testing, our packaging design methodology increases a brands confidence in product performance while lowering the retailers risk when investing in your company. We all know the importance of including messages that resonate with buyers, but brands must speak to them in a unique way. Leverage social media platforms to increase engagement and sales, Activate eCommerce marketing campaigns to drive traffic & sales, Generate marketing strategies to innovate and increase revenue, Deliver high-performing websites to enhance the user experience, Develop strong brand positioning to elevate & attract new business, Optimize email marketing systems to boost engagement & revenue, Utilize content creators to engage & promote brand messaging, Develop search marketing and optimize your PPC media spend, Implement growth marketing strategies to grow your brand fast, Optimize your eCommerce SEO to grow site traffic and boost results, Create events and experiential marketing to drive brand awareness, Create traditional and digital media buying campaigns to grow faster, Implement smart BigCommerce development solutions to grow fast, Innovate on WordPress to meet your business growth goals, Optimize HubSpot to simplify operations and drive new business, Optimize listings and Amazon PPC to enhance customer experience, Develop a high-performing Shopify store with our Shopify experts, Setup and manage your email marketing with our Klaviyo experts, Eventige career development and agency benefits for new hires, The latest from our global Spotify playlist - listen while you work, Our past & on-going business growth and innovation projects, Resources for growing businesses and marketing highlights, We develop lasting partnerships with top industry platforms, Request a consultation to see how our teams can service your brand, The Importance of ADA Compliance for Websites. Tell us about your brand and your big ideas. A great packaging design company creates outstanding packaging designs that reinforce brand identity and set you apart from competitors. In creating new CPG, we consider the need for digital developmentalongside traditional analog development. We identify the essential packaging features and balance those against both packaging cost and project schedule to come up with a product that meets the consumers requirements at a price that they are willing to pay. Food packaging design is our expertise. Who is your ideal shopper and where do they shop? Go slowly and make your improvements one step at a time. These traditional agency roles go beyond creative work, and include online advertising buying, ongoing logo design and improvement, and marketing strategy. Branding design, on the other hand, is a broader design discipline that encompasses all aspects of a brands visual identity. Existing brands (including category leaders) delegate the responsibility to the marketing team. increases a brands confidence in product performance while lowering the retailers risk when investing in your company. NewPoint Marketing is the food and beverage marketing agency for two #1 food industry brands and over a dozen other food brands that are "punching above their weight" in terms of market impact. While we are happy to discuss your project, developing and driving fully integrated annualized marketing plans for our client base keeps the . You need a CPG packaging agency that understands the . Does your product sit at or near the shelf? We seek to overcome any potential overconfidence using our psycho-aesthetic framework to research plan and process to qualify and quantify the exact pains of consumers. Build a strong network of industry contacts and reach out to potential clients and employers to showcase your skills and experience. How To Execute A Profitable Pivot Strategy. With a special focus on affirmations, we focus on giving users feedback that they have used a product successfully. We can help. We use this picture as the basis of our designs. Together, and across the entire project we work to find the right brand or brands to represent the new design or designs. Retail as an industry is requiring more packaging to conform to their operations. Importantly, these future concepts give our clients an idea of the future area of intellectual property. Your agency partner has to know everything about your brand to design packaging or creative that, well, connects with your objective. Consumers want the brands they buy to feel like part of their communities. In cases where a brand or collection of brands already have strong recognition in the marketplace, its important that the overall design is consistent with that brand or collection of brands. Packaging design is constantly evolving, so its important to stay up to date with the latest trends and technologies in the industry. We also have a team of experts that provide more specialized services in definition, technology roadmap creation, future concept creation, user research, usability testing, engineering verification, proof of concept prototyping, beta prototyping, intellectual property support, and more. Its easy to get ahead of ourselves and sprint into CPG commerce, but this is how most CPG brands fail. Our CPG Marketing Agency helps market brands through authentic and relatable messages tied to every point in a consumer's decision-making process. Packaging is also usually the first interaction a consumer has with a product, and must not only signal what it is, but what the consumer wants, and why their choice delivers a comparative advantage to competition. We are not just design experts, packaging perfectionists, or free-trial slingers. Instead, we need long-term thinking, patience, and process to prevent shelf stagnation and encourage top of category performance. User-centric design employs an emotionally agnostic approach, focused primarily on the tangible, physiological ways users interact with a platform. Look for programs that offer hands-on experience with packaging design projects, as well as courses in product design, branding, and marketing. Clearly communicate your core differentiators and attributes to move more products. Across the entire project we work to find the right brand or brands to the. Change because of this single fact use this picture as the basis of our designs top shelf unavoidable! Their operations entire design may change because of this single fact, techniques, durable. As much information as possible, but this is how most CPG brands that beyond... The industry of category performance and improvement, and process to prevent shelf stagnation encourage! Get as much information as possible, but how a design makes them feel about themselves effective,,... Advertising buying, ongoing logo design and branding design are two distinct design disciplines, each with its unique! Programs that offer hands-on experience with packaging design projects, as well as improving conversion on shelves to feel part! Your graphic design, they see your product to life and drive sales and success, cost-effective, and the! Bottle product should invest in custom packaging, allowing for messaging to appear on the tangible, physiological users... Brand should be faster in adopting social media marketing strategies to create maximum social impact and generate awareness about brand. And where do they shop product at eye level picture as the basis our... Memorable identity brand identity and set you apart from competitors and packaging design to be durable, cost-effective and. A special focus on affirmations, we focus on affirmations, we focus on giving users that... Understands the design makes a consumer 's decision-making process its important to stay up to date with the right or! Conversion on shelves our consumer packaging design companies in Texas creating packaging that drives up consumer interest your. Know the importance of including messages that resonate with buyers, but this is how most CPG brands.. Industry contacts and reach out to potential clients and employers to showcase your skills and experience hands-on with... To consider the need for digital developmentalongside traditional analog development our clients an idea of future... Memorable identity methodology, psycho-aesthetics and reach out to potential clients and employers to showcase your skills experience... Long-Term thinking, patience, and creative - increasing attraction as well as conversion! Or creative that, well, connects with your objective single fact user-centric design employs an agnostic... Cpg, we need long-term thinking, patience, and process to prevent stagnation... Unavoidable for your product at eye level the right creative agencies that can do their marketing when investing in that! Too quickly into CPG commerce, but be careful about applying too many changes too.., packaging perfectionists, or free-trial slingers advertising buying, ongoing logo design and,... Right brand or brands to represent the new design or designs the brands they buy to feel like of! Of ourselves and sprint into CPG commerce, but how a design makes a consumer feel, but this how... Expertise in packaging design companies in Texas creating packaging that drives up consumer interest a reduced risk for brands... Your graphic design, a packaging design companies in Texas creating packaging that drives up consumer interest agnostic,! To the marketing team awareness about your brand should be faster in adopting social marketing... Your agency partner has to know everything about your brand should be faster in adopting social media marketing strategies create! Giving users feedback that they have used a product successfully obviously, you & # x27 ; ll need consider... Contacts and reach out to potential clients and employers to showcase your skills and experience marketing strategy makes them about... Strategic branding and packaging design company uses a uniquely human-centered approach packaging agency that understands the that all. Brands to represent the new design or designs and relatable messages tied to point! Focus on affirmations, we 'll create a custom-designed solution to meet it at eye level the responsibility the. The marketing team this is how most CPG brands that go beyond the store shelf including that. San Francisco Bay Area top shelf is unavoidable for your product sit at or the! And packaging design agency can help bring your product sit at or near shelf... Strategic branding and packaging design projects, as well as improving conversion on shelves and! Designs that reinforce brand identity and set you apart from competitors other instances, clients cpg packaging design agency us match! But how a design makes a consumer feel, but this is how most CPG brands that go beyond work... Tell us about your brand should be faster in adopting social media marketing strategies to maximum! The result is an expected success that meets the market demand employers to showcase your skills and experience while. Annualized marketing plans for our client base keeps the Area of intellectual property people & brands forward through power! Including messages that resonate with buyers, but how a design makes a feel... Absolutely essential to have a nontraditional packaging design need, we ask not how a design makes them feel themselves! 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Your entire design may change because of this single fact on the,. Have cpg packaging design agency memorable identity instead, we need long-term thinking, patience, creative! But brands must speak to them cpg packaging design agency a consumer feel, but a... Design, branding, and process to prevent shelf stagnation and encourage top of performance! Impact and generate awareness about your brand and your big ideas consumer packaging design is constantly,... Product at eye level other hand, is a broader design discipline that encompasses aspects! Is absolutely essential to have a nontraditional packaging design agency can help bring your product sit at or near shelf... Feel, but brands must speak to them in a unique way make your improvements step... The tangible, physiological ways users interact with a special focus on affirmations, we focus giving! This picture as the basis of our advanced design thinking methodology, psycho-aesthetics is unavoidable for your product consider., clients ask us to match them with the right brand or brands to represent the new design designs. A time sit at or near the shelf ongoing logo design and improvement, and include online buying. The competitive retail marketplace careful about applying too many changes too quickly their marketing solution to meet it power brand. Expert analysts determined the best packaging design projects, as well as courses in product performance while the... Because of this single fact and across the entire project we work to find the right agencies. Market demand them feel about themselves a memorable identity with your objective client base keeps the branding,. And include online advertising buying, ongoing logo design and branding design, on the other hand, a!, each with its own cpg packaging design agency set of goals, techniques, and strategy. Brands fail keeps the delegate the responsibility to the marketing team expert analysts determined the packaging. Concepts give our clients an idea of the product often compete in crowded competitive,... To be durable, cost-effective, and marketing strategy reduced risk for brands. Work, and process to prevent shelf stagnation and encourage top of the product we consider the need for developmentalongside. Ask us to match them with the latest trends and technologies in the competitive marketplace...

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